Privacy Policy

Last updated: November 13, 2025

This Privacy Policy describes how Casual London (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from casual-london.com (the “Site”), or when you communicate with us in relation to our services (collectively, the “Services”).
“You” refers to any visitor, customer, or user who interacts with our Services.

Please read this Privacy Policy carefully.

1. Information We Collect

We collect personal information for the purpose of providing our Services, fulfilling orders, improving our operations, ensuring security, and meeting legal requirements.

A. Information You Provide to Us Directly

This includes information you intentionally submit, such as:

  • Contact information: name, email address, phone number, billing and shipping address

  • Order details: products purchased, payment confirmation (we do not store full credit card numbers)

  • Account information: username, password, and related account credentials (if you create an account)

  • Customer support messages: emails, inquiries, and communications you send to us

B. Information Collected Automatically (Usage Data)

When you use the Site, certain information is collected automatically, including:

  • IP address

  • Browser type, device type, operating system

  • Pages viewed, time spent on the Site, clicks, referring URLs

  • Cookies and similar tracking technologies

This information helps us operate, analyze, and improve the Site.

C. Information from Third Parties

We may receive information from:

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Shipping carriers and logistics providers

  • Analytics and advertising partners such as Google or Meta (only where legally allowed)

  • Fraud prevention services

This helps us verify transactions, deliver orders, and prevent fraudulent activity.

2. How We Use Your Personal Information

We use your information for the following purposes:

A. To Provide and Improve Our Services

  • Processing and fulfilling orders

  • Managing payments

  • Delivering products

  • Providing customer support

  • Improving Site performance and usability

B. To Communicate With You

  • Sending order updates and confirmations

  • Responding to questions or support requests

C. For Marketing and Advertising (Where Permitted)

  • Sending promotional emails (you may opt out at any time)

  • Showing you relevant ads through approved advertising partners
    We comply with all applicable laws regarding marketing consent.

D. For Security and Fraud Prevention

  • Identifying suspicious activity

  • Protecting our Services from misuse

  • Verifying payments where necessary

E. For Legal and Compliance Purposes

  • Meeting legal, tax, or reporting obligations

  • Responding to valid requests from public authorities

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable core Site features (such as checkout)

  • Remember your preferences

  • Analyze Site performance

  • Deliver personalized advertising (where permitted by law)

You may disable cookies through your browser settings. Some features of the Site may not function properly without cookies.

4. How We Share Your Information

We do not sell your personal information.

We may share information with:

  • Service providers such as payment processors, shipping carriers, email platforms, analytics partners, and customer support tools

  • Advertising partners, but only for lawful and consent-based marketing

  • Law enforcement or regulatory bodies, if required by law

Each third-party partner is required to use your information only for the services they provide to us and to protect it appropriately.

5. Data Retention

We retain your personal information only for as long as necessary to:

  • Provide our Services

  • Fulfill orders

  • Meet legal or tax obligations

  • Resolve disputes or enforce agreements

You may request deletion of your data at any time (see Section 7).

6. Your Rights

Depending on your location, you may have the right to:

  • Access the information we hold about you

  • Request corrections or updates

  • Request deletion of your information

  • Withdraw marketing consent

  • Receive a copy of your data (“data portability”)

  • Object to certain processing activities

To exercise these rights, please contact us at:
📧 info@casual-london.com

7. Do Not Track Signals

Some browsers offer a “Do Not Track” feature.
Our Site does not currently respond to these signals, but you may control tracking through your cookie settings.

8. Children’s Privacy

Our Services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information from minors.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The “Last Updated” date above reflects the most recent changes.

We encourage you to review this page periodically to stay informed about how we handle your information.

10. Contact Us

If you have questions or would like to exercise your privacy rights, contact us:

📧 info@casual-london.com

For more information, see Shopify Cookies Policy.